National Fatherhood Initiative (NFI)
This non-profit has an important message, but the challenging task of talking to many broad and diverse audiences. Natalie created a wide variety of engaging print and web pieces that advertise NFI's resources, raise support, and educate individuals on this group and their mission.
Year End Appeal Campaign
www.fatherhood.org/impact
This website was created for National Fatherhood Initiative's year end fundraising efforts, highlighting the importance of the issue and creating a compelling piece that motivated donors in a difficult economy.
Programming Brochures
These print pieces showcase National Fatherhood Initiative's seven programming areas and are carefully targeted to each different audience. For each piece, Natalie crafted a core marketing message that was used in all forthcoming marketing pieces in that particular area. Each story, fact, and description in the brochure was weaved around this theme.
